AI for Manufacturing and Distribution Phone Calls

Retell voice agents take the calls your order desk, dealer line and customer service team handle every day. On the order desk, the agent takes new orders line by line with the unit confirmed, answers where's my truck status calls from your order system, and records damaged-goods claims and credit requests as tickets.

On dealer and customer lines, it answers product questions from a knowledge base, books appointments, checks stock through your API, and warm transfers anything that needs a person during business hours. After hours it opens a ticket and promises a callback instead of transferring to an empty queue. The B2B order desk guide walks through each call type.

Yes, when those systems have an API. A custom function can query stock at a specific plant or warehouse during the call, and a second function can list open dock doors and book a pickup slot. Turn on Talk While Waiting so the caller hears a short line such as "let me check that" while the lookup runs.

If the API is not ready, start manual: the agent collects the request, a webhook sends it to your team after the call, and staff confirm it. You can swap in the live lookup later without changing what callers hear.

Salesforce, Microsoft Dynamics 365, HubSpot and Zoho CRM connect natively, so the agent can look up the caller's contact record, log the call and create tasks or notes, and in Salesforce it can also manage accounts and cases. Zendesk connects natively to look up, create and update tickets.

Retell does not ship a prebuilt ERP, EDI or order management connector. Orders, stock and delivery data reach those systems through a custom function that calls your API, an MCP server you already run, or a webhook after the call. If a dealer point-of-sale system has no usable API, connect to the website or inventory API it already feeds. Your phone system, including Five9, Amazon Connect, Genesys, Avaya, Twilio, Telnyx or Vonage, connects over SIP, so you keep your numbers.

Retell bills per minute of call time, from $0.07 to $0.31 depending on the options you choose. Pay as you go starts with $10 in free credits and 20 concurrent calls. For the morning order spike, concurrency burst lets calls above your limit connect at an extra $0.10 per minute, up to the lower of three times your limit or your limit plus 300.

The Enterprise plan adds custom volume pricing, a high cap on concurrent calls, custom MSA and DPA terms, and 24/7 support with a dedicated portal.

Retell is SOC 2 Type 1 and Type 2 certified and GDPR compliant, and its Data Processing Addendum, including EU Standard Contractual Clauses, is available to self-sign. You set data retention per agent, from 1 day up to 2 years, choose whether an agent stores everything, excludes PII or keeps basic attributes only, and can restrict access to recordings with signed URLs. Reports and audit status are in the Compliance Trust Center.

If you also run outbound reorder calls, confirm with your counsel which calling rules apply to your program, even when you call business lines.

Yes. Spanish is supported in Spain (es-ES) and Latin American (es-419) variants, and French in France (fr-FR) and Canada (fr-CA). One agent can cover English with Spanish or French on the same line. Mixing language families uses a multilingual speech pipeline that is less accurate per language, so select only the languages you need.

Add product, plant and job site names as boosted keywords, and test regional terms and units, such as bags or cubic meters, in simulated calls before going live. Every order is written to your system in the same format whatever language the call used.

Yes. The inbound webhook runs before each call connects and can send it to a different agent, so after-hours calls can go to a version with no transfer step that opens a ticket and promises a callback during business hours. You can also pass the current time into the prompt with the current_time variable and write the rule there.

During business hours, warm transfer sends the caller to your customer service queue, and a whisper message briefs the person who answers before the caller is connected. More on why after-hours calls should create a ticket.