“Our early adoption of Retell AI, combined with our ability to deeply customize it and build our own infrastructure around it, really gives us an edge in the industry.”

The cost of our customer support team was increasing 300 to 400 percent a year. By introducing Retell and building Lucas, we were able to reduce that burden by over 50 percent, drastically improve our SaaS margins, and still support our customers during high-growth and urgent situations.

As we’ve explored ways to drive greater efficiency in our business over the past 18 to 24 months, leveraging AI technologies has become a key part of that strategy. By doing so, we’re able to reduce the cost of acquiring new customers, and at the same time, maintain, or even lower, the cost of retaining and servicing them throughout their lifecycle with us.