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AI Database Reactivation Calls for Dormant Leads and Past Customers
5.0
ON G2
Database reactivation for the leads and customers you already paid to get. Export a list from your CRM, and the agent calls at the pace you set, reminds each person how they know you, asks whether the need is still there, and books a meeting or connects a rep. People who are booked or already working with a rep are left alone. Run a pilot on one list before you sign a contract.
Trusted by over 4,000 businesses powering 100+ million calls per month.
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How It Works
Run AI database reactivation in four steps, from a CRM export to meetings on your reps' calendars.
Export and clean your list
Export dormant leads, lost deals, or lapsed customers with the date of the last conversation and what they wanted, and load them as batch call columns the agent can refer to.
Test the reactivation script
Run simulated calls with people who do not remember you, people who bought elsewhere, people already booked with a rep, and people who ask to be removed, and grade every run first.
Set pace, hours, and numbers
Schedule each batch inside the time window you choose, hold back concurrency for inbound calls, and call from a branded or verified US number so the call is recognized.
Go live and work the results
Every call is transcribed and analyzed, so you can track pickups, interest, meetings booked, new contacts captured, and do-not-call requests for each batch.
Use Cases
Dormant leads and past customers back in the pipeline
Lost deals and leads that went dark
Need the leads that went quiet in the last year called before they become someone else's customer. Export the deals that were lost or stalled with the date of the last conversation and what the person asked about. The agent opens with that history, checks that the person recognizes your company, asks whether they are still looking, and books a meeting or connects a rep. Opted-in leads who stopped answering a few months ago are usually the warmest place to start.
Past customers you have not heard from
Need lapsed customers reminded that you exist without a rep dialing thousands of numbers. The agent reintroduces your business, mentions the offer you choose to bring them back, captures the best email for follow-up, and asks whether they want a rep to call or prefer to order online. The offer is your decision, and the agent says only what you write. The win-back campaign template is a starting point.
A big old list cut down to the viable few
Need a large old list turned into a short list your reps can actually work. The agent asks why the person did not move ahead last time, such as the upfront cost or the timing, whether that has changed, and your current qualifying questions. Post-call extraction tags each person as interested, not now, not a fit, or do not call, so the list that goes back to your reps holds only the people worth a conversation.
Book the meeting or connect live
Need interested people talking to a rep while they are interested. When a rep is free, the agent places a warm transfer and briefs the rep privately on the person's history before connecting them. When nobody is free, it books on Cal.com, Calendly, or GoHighLevel natively, or creates a callback task in HubSpot, Salesforce, or Zoho CRM. Teams that only want booked meetings skip the live transfer.
Stop calling once someone is booked
Need the agent and your reps never working the same person. After a booking, the agent updates or tags the record in your CRM, and the export behind the next batch leaves out anyone booked, in an open deal, or owned by a rep. Remove do-not-call numbers from each list before it is uploaded, because batch calls do not check the do-not-call flag on their own. Contact memory keeps a short brief per phone number, so if the same person calls back, the agent knows what was agreed.
Call and text cadence across several days
Need a cadence, not one call. One pattern teams use is a call a day for a set number of days, a text after each missed call saying you will try again, then a pause before the list is worked again. Each batch runs inside its own time window, texts go through the Retell SMS API from your registered number to people who agreed to texts, and email steps stay in your marketing tool. When the person you knew has left the company, the agent asks who handles it now and records the new name and number. The lead reactivation campaign template shows the script.
Built for Contact Centers, Not Demos
Retell is the AI Voice Platform Enterprise Contact Centers Run On
Retell lets you build, test and deploy AI phone agents that handle real call volume, so your team spends its time on the conversations that need a person.
Feature
Why sales teams choose Retell AI for database reactivation
Your history with each person in the opener
A reactivation call that sounds like a cold call gets hung up on. Every column in your list, such as last contact date, product, or the reason a deal was lost, becomes a variable the agent uses to open with context. Native tools for HubSpot, Salesforce, Microsoft Dynamics 365, GoHighLevel, and Zoho CRM look up the person and log the call.
Offers, questions, and stop rules you control
You decide what the agent offers, which questions re-qualify someone, and what ends the conversation politely. You write those rules into the agent's instructions and change them yourself between batches, without a vendor ticket, so a new offer or a new reason to call is live for the next list.
Hand off to a rep with the history
Interested people should not repeat their story. A warm transfer briefs the rep privately on the person's history and what they just said before connecting them, and when nobody is free the agent books a meeting or creates a callback task. The full transcript is available after the call.
Thousands of calls at the pace you choose
A reactivation list is too big to dial by hand and too valuable to burn in an afternoon. Batch calls run inside the time windows you set, on the concurrency you give them, while reserved concurrency keeps inbound calls answered. Branded caller ID and verified numbers on US lines help people recognize who is calling.
Pickups, interest, and bookings by batch
You need to know which list was worth calling. Each batch reports calls sent, picked up, and successful, and post-call extraction records fields you define, such as interested, meeting booked, new contact, and do not call. Filter call history by batch to compare lists, and use alerts to catch a drop in pickups.
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- Hubspot
- Twilio
- Vonage
- Go High Level
- n8n
- Zapier
- Salesforce
- Hubspot
- Twillio
- Vonage
- Go High Level
- 8n8
- Zapier
- Salesforce
- Avaya
- Genesys
- Five9
- Amazon Connect
- Telnyx
- Make
- Cal.com
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- Avaya
- Genesys
- Five9
- Amazon Connect
- Telnyx
- Make
- Cal.com
Pricing
Cut Costs by 90% with AI phone Agents
Pay as you go
$0 to start.
$0.07β$0.31 per minute β Pay only for what you use.
60 mins of free access.
20 concurrent calls.
10 Free Knowledge Bases.
Enterprise Plan
For companies with large volumes, data or deployment requirements, or support needs.
White glove service for your use case.
Premium support with dedicated solution engineer teams.
Custom pricing and concurrent calls based on your needs
FAQ
Frequently asked questions.
Which lists can we reactivate?
Any list you have permission to call: leads who opted in and went quiet, lost or stalled deals, lapsed customers, and missed demos or appointments. Export it from your CRM as a CSV with a phone number column, and every other column, such as first name, last contact date, or product, becomes a variable the agent can use in the conversation.
How fast does the agent work through a list?
At the pace you set. Batch calls are placed as concurrency slots free up, so you control speed by how much concurrency the batch gets and how much you hold back for inbound calls. Each batch runs inside the time window you choose, can be scheduled ahead, and reports how many calls were sent, picked up, and successful. See batch calling.
How do we stop the agent calling someone a rep is already working?
Leave them out of the list. Build each batch from a CRM export that excludes anyone booked, in an open deal, or assigned to a rep, and have the agent tag or update the record after every booking so the next export skips them. Remove do-not-call numbers before uploading too: the agent marks do-not-call requests on the contact, but batch calls do not check that flag.
Does it work with our CRM?
HubSpot, Salesforce, Microsoft Dynamics 365, GoHighLevel, and Zoho CRM are native integrations: the agent can look up the person during the call, create tasks and notes, and log the call. Post-call results can be written back to contact fields. Other CRMs connect through custom functions or webhooks, and any CRM can supply the list as a CSV export.
How much does AI database reactivation cost on Retell?
Pay-as-you-go voice agents cost $0.07 to $0.31 per minute, depending on the language model, voice, and telephony you choose, with $10 in free credits to start and no contract. Twenty concurrent calls are included, and calls above your limit can run in burst mode at an extra $0.10 per minute. Enterprise plans have custom pricing. See pricing for your mix.
Do we need consent to call old leads and past customers?
Check before the first batch. The rules can differ for past customers, leads who opted in, and people who never did, and they depend on where you and the person are. Confirm with your counsel what consent each list carries and which calling hours apply. The call consent checklist covers what to confirm. This is not legal advice.
