Asbury Automotive Group Reimagines Dealership Calls With Retell

If you've bought a car or scheduled service in the US, there's a good chance you've interacted with Asbury Automotive Group.

As a Fortune 500 company, Asbury serves customers across hundreds of dealerships and service centers. Behind every appointment, repair, and vehicle purchase are thousands of conversations happening every day. Today, the team is reimagining those conversations with AI voice agents powered by Retell.

From service inquiries and appointment scheduling to customer follow-up and call routing, voice agents help ensure customers get the information they need without waiting on hold or reaching voicemail. And when a human does step in, they already have the context, so customers don't have to repeat themselves.

For the business, that's fewer dropped calls, fewer leads lost to voicemail, more appointments booked, and more conversations that convert. For the customer, the first impression of a dealership isn't a hold queue. It's calm, knowledgeable, and right now.

The phone has always been a big part of how dealerships build trust. Asbury Automotive and Retell are proving that experience can still feel personal, precise, and immediate, even at the scale of a national retailer. We're proud to be part of how Asbury shows up for its customers.