About

ISpeedToLead is a real estate lead generation marketplace that connects motivated sellers with real estate investors across the U.S. Their platform drives continuous, 24/7 inbound sign-ups from advertising campaigns that never stop running. This lead flow doesn’t pause on weekends or holidays, making the upkeep with outreach response times a growing challenge.

Yuri Saiko, Head of Sales, knew that SDR headcount alone wouldn’t scale to meet the demand.

"We spend significant amount of money on user generation, on different ads for people to join our platform, and we never stop them. So, we have users that are coming 24/7, including holidays. So, making sure that we have 24/7 coverage is another set of issues when you try to hire people, agents, SDRs and to achieve all that."

ISpeedToLead wanted to ensure no seller lead went untouched and no high-intent contact was lost due to delay. That’s when they turned to Retell AI and worked with a Retell AI Certified Partner, Kevin Hogan, to build an outbound AI calling system tailored to their unique needs.

About Retell AI Certified Partners

Retell AI Certified Partners are trained implementation experts that have been vetted by Retell to help businesses design, launch, and optimize AI voice agents on the platform. Certified Partners bring the hands-on experience needed to turn powerful AI calls and sms automation into real business outcomes without taxing internal teams.

We know businesses don't just have extra engineers or automation experts just lying around, so with our Certified Partners we allowed a way for any business to unlock the power of our voice agents without any hassle.For ISpeedToLead, partnering with Target Dial, a  Certified Partner, made it possible to build a fully integrated, outbound AI call system in just weeks.

Target Dial specializes in building AI voice agents for customer service and sales teams alike, that handle routine inbound support, outbound follow-up, and lead reactivation across the customer lifecycle. Their expertise helped ISpeedToLead elevate their sales communication workflow to launch fast, connect faster, and scale lead coverage all without expanding headcount.

At A Glance

• Partnered with Retell AI Certified Partner to implement outbound AI calling workflows
• Reduced average lead response time from 100 minutes to under 5
• Booked 20–30 sales demos weekly with AI-driven outbound calls
• Integrated with Zoho, GoHighLevel, Calendly, and Make.com
• Gained 24/7 lead coverage without growing SDR headcount

Use Case 1: Instant Outbound Lead Follow-Up

ISpeedToLead’s top priority was speed-to-lead. Human reps were unable to call back leads within the critical first minutes due to demo overload, shift gaps, and timezone constraints.

With Retell AI, they launched a 24/7 outbound voice agent that automatically places a call the moment a new seller signs up.

“We got to five minutes with AI…we achieved what we wanted to do in a very fast way.”

The AI voice agent asks a single core qualification question, how many deals the prospect has closed, and triggers different downstream automations based on the response. For higher-value sellers, the agent texts a Calendly link, and walks them through scheduling a live demo with the sales team.

This real-time follow-up flow created a measurable improvement in lead contact and demo conversion.

• Outbound calls placed within 2 minutes of form submission
• AI asks only essential questions to route leads properly
• Booking links sent directly via SMS when appropriate

Use Case 2: Seamless CRM & Automation Integration

One of the biggest unlocks came from Kevin Hogan’s Certified Partner implementation, which combined Retell AI with ISpeedToLead’s entire tech stack:

• ‍Zoho to track lead records and outcomes‍
• GoHighLevel to trigger post-call text/email sequences‍
• Make.com for real-time automation and webhook routing‍
• Calendly to simplify demo scheduling from AI calls

Calls, texts, and emails are now fully synced across systems. Leads who don’t pick up the first AI call are recontacted through another channel automatically. Those who engage are routed instantly.

This system-level automation allowed ISpeedToLead to keep their human sales team focused on closing, not chasing, while optimizing the entire process as a whole.

Use Case 3: Scalable Coverage for Nights, Weekends, and Demos

Before Retell AI, coverage dropped dramatically outside of business hours or when SDRs were mid-demo. AI agents now fill those gaps, stepping in automatically when human reps aren’t available, ensuring leads are never left waiting. As Yuri noted, the alternative to AI would have required hiring 10–20 additional reps, an increasingly unrealistic path for businesses trying to scale without overextending headcount and budgets.

“Instead of hiring, you know, 10 to 20 different agents, we thought that implementing AI will be good for our business…we use both AI and people to achieve maximum coverage…AI is used for all the hours where guys are busy on demos.”

This flexible coverage model helped ISpeedToLead increase conversion opportunities at key moments:

• ‍20–30 qualified demos booked weekly via AI, filling in during off-hours and peak times when human reps couldn’t respond fast enough‍
• Lead response time compressed to under 5 minutes, regardless of time of day

Implementation & Partner Experience

The project took roughly one month to go from initial scoping to launch. Yuri credited Kevin Hogan’s engineering background and partner experience as key to making the implementation seamless.

“Kevin is probably the smartest one I’ve worked with. I need to tell him the least for him to get stuff done.”

Key implementation steps included:

• Providing access to CRM and lead forms
• Collaborating on call scripts, demo routing, and text/email follow-up language
• Configuring AI trigger logic and QA dashboards
• Running a short beta, then refining flows based on real-world use

Retell’s Impact

• Average lead response time dropped from 100 minutes to under 5 minutes
• 20–30 qualified demos booked weekly via AI calls
• +40% call-to-meeting booking rate based on CRM tracking
• Full 24/7 lead coverage now possible without expanding headcount
• End-to-end automation across Zoho, GoHighLevel, Make.com, and Calendly
• With Retell's Certified Partner full automation was achieve in one month

Yuri was candid about the value Retell AI brought to their operation. Beyond the efficiency gains, what stood out most was the affordability and upside potential, especially for fast-growing businesses looking to scale without overspending.

"It's a very affordable way of giving a shot to potentially, hey maybe for your business it will really 10x it. I mean in our case"

Takeaways

1. Use Certified Partners to Move Fast

Kevin Hogan’s Retell Certified Partner implementation allowed ISpeedToLead to go live in a month and handle advanced integrations with zero internal engineering effort.

“You’re not getting someone who watched a YouTube tutorial and started selling AI. You’re getting someone with an engineering background who’s built complex systems before.”

2. Don’t Overcomplicate Qualification

One well-placed question (e.g. number of closed deals) was enough to segment ISpeedToLead’s lead flow. Simplicity accelerated outcomes.

3. Use AI to Extend Human Coverage, Not Replace It

Retell AI wasn’t a headcount replacement strategy—it was a way to ensure fast contact, triage leads intelligently, and make human reps more productive.

Retell AI gave ISpeedToLead a scalable, intelligent voice automation system that could match the volume and urgency of their lead generation machine. With expert guidance using our Certified Partner to deploy it, they did it fast and right the first time.

Ready to scale your calling operations like ISpeedToLead?

Whether you’re racing to cut response times or looking to automate without adding headcount, Retell’s Certified Partners can help you launch fast and build right.

Explore Certified Partners or Book a Demo to see how Retell AI can transform your workflows, no extra reps required.

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