An AI Real Estate Assistant That Calls Every Lead in 60 Seconds

5.0

ON G2

General AI real estate assistants write your listings and draft your emails, and still leave you to chase the phone. Retell AI is the AI real estate assistant for that phone: a voice agent that calls every new lead within 60 seconds, qualifies them on budget, timeline, and financing, books showings into your calendar, and works the aged leads you never had time to call. It dials from your number, 24/7, and hands the hot ones to the right agent with the full conversation attached.

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How It Works

Go from build to a live lead call in a day, on your existing number.

Build the agent

Point the agent at your listings, neighborhoods, and FAQ through a knowledge base that syncs as that content changes. Define the call flow with a drag-and-drop builder: greeting, buyer-or-seller intent, a qualification script (price range, financing status, timeline, area, must-haves), showing booking, and routing rules, then connect your calendar and CRM. No engineering team is required for a standard agent.

Test against real lead calls

Run the agent through simulation against the calls you actually get: a buyer lead, a seller lead, a renter, a just-browsing caller, someone who asks for a human, and a buyer who switches neighborhoods mid-call. Each run scores qualification accuracy against your human benchmark, with a target above 85%, so you fix the flow and validate at volume rather than finding gaps on live leads.

Connect your line and lead sources

Connect your line through SIP trunking and wire your lead sources, website forms, Zillow, and Facebook lead ads, to fire an outbound call within 60 seconds of a new lead. Point inbound sign and listing calls to the agent too, set the conditions for human handoff, then go live on one lead source and confirm the numbers before expanding.

Monitor and retrain

Every call is transcribed, scored, and tagged by outcome, and every lead syncs to your CRM with a qualification summary. Track speed to contact, qualification accuracy, lead-to-showing conversion, and CRM sync rate in a dashboard, then retrain the flow on the calls the agent fumbles.

Use Cases

Call new leads in 60 seconds

Fire an outbound call the moment a lead hits your CRM from Zillow, your website, or a Facebook ad, and introduce the agent as your team's assistant. Reach leads inside the first minute, while their interest is still hot, instead of 47 hours later when they have already booked with someone else.

Answer inbound sign and listing calls 24/7

Answer inbound calls from yard signs and listing pages around the clock, so a weekend lead never lands in voicemail.

Qualify buyers and sellers on the phone

Ask the questions an ISA would, budget, timeline, financing or pre-approval, target area, and must-haves, in natural back-and-forth. Run a separate seller flow for listing readiness, motivation, and timing, score buyer or seller intent on every call, and log structured records to your CRM so the agent picking up sees the full qualification summary, not a raw transcript.

Book showings and listing appointments

Check live availability and book appointments on Cal.com or Google Calendar, then confirm the showing or listing presentation during the call. Send confirmations and reminders so fewer buyers no-show, and hand a qualified buyer or seller to the right agent with a warm call transfer that carries the conversation.

Re-engage aged leads and expired listings

Re-engage your old database, expired listings, and open-house sign-ins through batch call campaigns that run while you show homes, so the leads you never get to still get a call.

Cover overflow and after-hours inbound

Field overflow and after-hours inbound through an AI answering service so every inquiry gets a live conversation, route urgent or high-intent callers to the on-duty agent, and take a message with context when no one is free.

Compliance

Calls are recorded and transcribed for quality review and CRM records, on a platform built for sensitive data.

SOC 2 Type II

Call data runs on SOC 2 Type II certified infrastructure, meeting enterprise security requirements.

GDPR

Caller data is processed under GDPR, covering consent and access rights for leads in the EU.

PII Redaction

Sensitive details are masked in transcripts automatically, alongside single sign-on and role-based access.

Feature

Why real estate teams choose Retell AI

Build

Deploy

Monitor

Sounds like a person, not a phone tree

In Retell's own testing of a real estate flow, end-to-end latency held between 580 and 660ms across 200 calls, and two of three callers asked afterward did not realize they had spoken with AI. Pick from 100+ lifelike voices or clone your own. Results vary.

Books showings, not just messages

The agent writes the appointment into Cal.com or Google Calendar during the call. In one outbound test, an agent dialed 600 expired-listing numbers and booked 23 listing-presentation appointments through live calendar booking. Results vary by list and script.

Calls in 60 seconds, answers in roughly 600ms

The agent dials a new lead inside the first minute and holds the conversation at about 600ms latency. That speed is the whole game in real estate, where NAR data shows 78% of buyers work with the first agent who responds.

Works your whole database around the clock

Batch call campaigns re-engage aged leads while you show homes, and after-hours coverage catches the weekend rush. Teams report capturing 15 to 20% more appointments just by answering after-hours calls. Results vary.

Tracks every metric that matters

A fraction of an ISA's cost

Calls run from $0.07 a minute, against $6 to $12 for a human dialer call. Teams report up to 62% cost savings and 3.5x higher contact rates after moving first-touch qualification to a voice agent. Results vary.

Integrations

Seamless 
Integrations with Your
Tech Stack

View All Integrations

Hubspot
Twillio
Vonage
Go High Level
8n8
Zapier
Salesforce

Hubspot
Twillio
Vonage
Go High Level
8n8
Zapier
Salesforce

Avaya
Genesys
Five9
Amazon Connect
Telnyx
Make
Cal.com

Avaya
Genesys
Five9
Amazon Connect
Telnyx
Make
Cal.com

Pricing

Cut Costs by 90% with AI phone Agents

Pay as you go

$0 to start.

$0.07–$0.12 per minute – Pay only for what you use.

60 mins of free access.

20 concurrent calls.

10 Free Knowledge Bases.

Get Started

Enterprise Plan

For companies with large volumes, data or deployment requirements, or support needs.

White glove service for your use case.

Premium support with dedicated solution engineer teams.

Custom pricing and concurrent calls based on your needs

Talk To Sales

FAQ

Frequently asked questions.

What is an AI real estate assistant?

The term covers two different tools. One is an all-in-one assistant that drafts listings, runs comps, and writes marketing. The other is a phone assistant that calls leads, qualifies them, and books showings in live conversation. Retell is the second kind: a voice agent that handles inbound and outbound real estate calls without a person on the line for the initial screening, then routes qualified buyers and sellers to your agents. It differs from a chatbot or touch-tone menu because it holds a real multi-turn conversation and acts during the call.

Will it replace my ISA or my agents?

No. It takes the first-touch work, calling, qualifying, and booking, off your plate so your agents spend their time closing. Qualified buyers and sellers get warm-transferred to a person with full context, and the calls outside its scope escalate to you.

How fast does it call a new lead?

Within 60 seconds of the lead hitting your CRM or a form, through a webhook trigger. Leads contacted in the first minute convert at far higher rates than those reached even half an hour later, and the agent never misses that window.

Does it work with Follow Up Boss or my CRM?

Yes. It connects by webhook to CRMs like Follow Up Boss, Go High Level, and HubSpot, and to lead sources like Zillow, so qualification answers and call outcomes land where your team already works.

Can it write my listings or run comps?

No. It is voice-first and owns the phone: calling, qualifying, booking, following up, and routing. It does not write listing descriptions or run a CMA. Pair it with your listing and market-analysis tools and let it handle the calls those tools cannot.

How much does it cost?

Pay-as-you-go at $0.07 per minute with no platform fee or contract, plus $10 in free credit to start. You pay for minutes worked, not seats, so the cost reads as cost per booked showing rather than an ISA salary.