With Retell, we’ve increased scheduling NPS by 38%, and filled underutilized provider capacity, allowing our team to focus on meaningful patient care instead of phone tag.
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White Label AI Voice Agents for Agencies and Resellers
5.0
ON G2
For agencies, resellers, and platforms that sell voice agents to their own clients. Each client gets a separate workspace with its own agents, phone numbers, API keys, and billing, and callers hear the agent name, voice, and greeting you set for that client. You set the price your clients pay. Run a pilot with one client before you sign a contract.
Trusted by over 4,000 businesses powering 100+ million calls per month.
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How It Works
Launch white label AI voice agents in four steps, from the first client workspace to live calls on the client's own number.
Set up a workspace per client
Create a workspace for the client in the dashboard, build the agent there, and connect the client's CRM or calendar, such as a GoHighLevel sub-account, HubSpot, Cal.com, or Calendly.
Test on the client's real calls
Run simulated calls with the questions that client's callers actually ask, the leads they get from ads, and the transfers they expect, and grade every run before a real customer calls.
Connect the client's number
Import the client's existing number over a SIP trunk or have them forward it from their carrier, then apply for branded caller ID and verified numbers on US lines for outbound calls.
Go live and report per client
Every call in the client's workspace is transcribed and analyzed, and usage, invoices, and credit balance are tracked for that workspace alone, so each client report and each bill stand on their own.
Use Cases
Voice agents you sell under your brand, one client at a time
One workspace for every client
Need each client kept separate, so a mistake on one account never reaches another. Each workspace is an isolated boundary: agents, conversation flows, knowledge bases, voices, phone numbers, API keys, webhooks, and telephony settings created in one are not visible from another. Workspaces are created by hand in the dashboard, since there is no API to create them, so agencies keep a short onboarding runbook and a naming convention from the first client. Running voice AI for clients covers the full setup.
Your client's brand on every call
Need callers to hear your client's business, not the platform underneath. You write the agent's name, greeting, and wording, choose a voice or add a voice clone for a sound that matches the brand, and answer on the client's own number, imported over SIP or forwarded from their carrier. On outbound calls, branded caller ID on US numbers shows a business name instead of a number once a business profile is verified. If you add the Retell website widget to a client's site, a white-label token from Retell hides its "Powered by Retell" line.
A white label AI receptionist for client front desks
Need a front desk product you can sell to local businesses that miss calls. The agent answers the client's line, handles common questions from a knowledge base you load for that client, books on their calendar, and places a warm transfer to their staff when a caller needs a person. For clients on GoHighLevel, each sub-account connects on its own, so the agent looks up and tags contacts and books that location's calendars. The AI receptionist page shows the calls it covers.
Speed to lead for the leads you generate
Need the leads your campaigns produce called before the client's team gets to them, because slow follow-up is what makes a client think the leads were bad. When someone opts in on an ad or a form, your automation asks Retell to place the call, and the agent confirms what they asked for, asks the client's qualifying questions, and books a meeting or transfers to the client's sales team. The full pattern is on AI speed to lead.
Inbound qualification and live transfers for lead generation
Need consumer calls from your own sites and ads qualified and handed to the right buyer. The agent asks the questions your buyers need, such as product type and state, checks your matching or routing API through a custom function during the call, and warm transfers the caller with a short summary. On outbound lists, voicemail detection, phone call screen handling, and IVR navigation keep the agent from talking to a machine. Agents speak English, Spanish, French, Dutch, and many other languages.
Bill each client from their own usage
Need an invoice per client that matches what the platform charged you. Each workspace has its own payment method, credit balance, invoices, and usage totals, so the platform cost for a client is the number on that workspace's bill. What you charge on top, such as a setup fee, a monthly fee per agent, or a retainer, is your decision. Platforms that run all their tenants in one workspace attribute usage with call metadata and dynamic variables instead. How agencies price AI voice agents compares the models.
Built for Contact Centers, Not Demos
Retell is the AI Voice Platform Enterprise Contact Centers Run On
Retell lets you build, test and deploy AI phone agents that handle real call volume, so your team spends its time on the conversations that need a person.
Feature
Why agencies and resellers choose Retell AI for white label voice agents
A separate workspace for every client
Agencies outgrow one shared account fast: a client cannot see their calls without seeing everyone else's, and one bad edit reaches the wrong live agent. A workspace per client keeps agents, numbers, keys, webhooks, members, and billing apart, with its own concurrency quota, so one client's campaign never uses another client's call slots.
Changes you make the same day
When a client changes their hours or their offer, you edit the agent yourself instead of filing a vendor ticket. Across the platform, 80% of production minutes run through agents customers build and manage themselves. Simulation tests and agent versions let you test a change on a draft before the client's callers hear it.
Each client's systems, connected in their workspace
Every client runs something different. Native tools for GoHighLevel, HubSpot, Salesforce, Microsoft Dynamics 365, Zoho CRM, Cal.com, and Calendly look up contacts and book during the call, custom functions reach any other API, and webhooks send each client's call results to the system that client uses.
The client's number, voice, and caller ID
Clients want to keep the number their customers already dial. Import it over a SIP trunk or forward it from their carrier, pick a voice or add a voice clone, and apply for branded caller ID and verified numbers on US lines. Pay-as-you-go workspaces include 20 concurrent calls each, and burst mode absorbs spikes above the limit.
Reports and bills per client
Clients renew on results they can see. Post-call extraction records the fields you define for each client, such as qualified, booked, or transferred, the analytics dashboard charts them, and alerts tell you when a client's booking or transfer rate drops. Usage, credits, and invoices are tracked per workspace for clean rebilling.
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- Hubspot
- Twilio
- Vonage
- Go High Level
- n8n
- Zapier
- Salesforce
- Hubspot
- Twillio
- Vonage
- Go High Level
- 8n8
- Zapier
- Salesforce
- Avaya
- Genesys
- Five9
- Amazon Connect
- Telnyx
- Make
- Cal.com
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- Avaya
- Genesys
- Five9
- Amazon Connect
- Telnyx
- Make
- Cal.com
Pricing
Cut Costs by 90% with AI phone Agents
Pay as you go
$0 to start.
$0.07–$0.31 per minute – Pay only for what you use.
60 mins of free access.
20 concurrent calls.
10 Free Knowledge Bases.
Enterprise Plan
For companies with large volumes, data or deployment requirements, or support needs.
White glove service for your use case.
Premium support with dedicated solution engineer teams.
Custom pricing and concurrent calls based on your needs
FAQ
Frequently asked questions.
Can I white label Retell AI voice agents?
Yes, on the calls themselves. Callers hear the agent name, voice, and greeting you set, on the client's own number, and branded caller ID on US numbers can show a business name on outbound calls. The Retell website widget can hide its "Powered by Retell" line with a white-label token from Retell. The Retell dashboard itself is not rebranded, so agencies that want a client-facing portal build one on the API or use a white-label dashboard tool from the App Partner Directory.
How do I keep each client's data and billing separate?
Create one workspace per client. Agents, knowledge bases, phone numbers, API keys, webhooks, and members are scoped to the workspace, and a key from one workspace cannot read another. Billing is per workspace too, with its own payment method, credits, invoices, and usage. Workspaces are created in the dashboard, not through the API, so plan a few minutes of setup per new client.
Can my clients log in and see their own calls?
Yes. Invite the client's team into their own workspace with the role you choose. The invite dialog offers Admin, Developer, and Member: Members get read-only access to agents, analytics, and scrubbed call history, Developers can build and test but not manage billing, and Admins control billing and users. Invite your own team into each client workspace with the role their job needs. Role-based access control is listed on the Enterprise plan on the pricing page, so confirm which roles your plan includes.
How much does it cost to resell Retell AI voice agents?
Pay-as-you-go voice agents cost $0.07 to $0.31 per minute, depending on the language model, voice, and telephony you choose, with $10 in free credits to start and no contract. Twenty concurrent calls are included per workspace. Enterprise plans have custom pricing. Each client workspace is billed for its own usage, and what you charge your clients on top is up to you. See pricing for your mix.
Does Retell have a partner program for agencies?
Yes. The Solution Partner Program certifies agencies and builders that deliver Retell agents for clients. Certified partners are listed in the partner directory, Retell refers potential customers to them, and higher tiers get co-marketing and early access to new features.
Does it work with GoHighLevel sub-accounts?
Yes, one sub-account at a time. Each connection uses a Private Integration token and the Location ID from that sub-account, so an agency managing several locations connects each one separately. A connected sub-account gives the agent tools to look up and update contacts, add tags that fire your workflows, work opportunities and tasks, and book that location's calendars. See the GoHighLevel integration.
