Grab Reimagines Customer Engagement With Retell

If you live in Southeast Asia, there's a good chance Grab is already part of your day.

What started as a ride-hailing app has grown into a platform millions use to get around, order food, send money, and access financial services across eight countries. As those services expanded, so did the conversations behind them.

Today, the team is reimagining customer engagement with AI voice agents powered by Retell. From payment reminders and earning opportunities for drivers to post-delivery check-ins, conversations happen in the customer's own language and adapt to whoever's on the line, making the experience feel more personal.

Grab also uses voice to better understand the people using its products. By reaching out directly to app users, the team gathers feedback on different parts of the customer experience and learns how people feel about the services they rely on every day.

For Grab, that means reaching more people without adding headcount and freeing live agents for the conversations that truly need a human. For customers, it means faster responses, clearer communication, and experiences that feel more local.

The best customer conversations have always felt personal. Grab and Retell are proving they can stay that way, even at scale and across dozens of languages. We're proud to be building it together.