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Retell Hits $100M in Annualized Run Rate

Retell Hits $100M in Annualized Run Rate

Bing Wu, Co-founder & CEO of Retell AI
Bing Wu
Co-founder & CEO
Published 
November 12, 2026
2
 min read
Retell Hits $100M in Annualized Run Rate
About this article
Learn how Retell hit $100 million in revenue run rate with $4.6 million raised, and why a product-driven approach got us there.
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Retell just reached $100 million in annualized run rate, with $4.6 million raised. We got here in under three years, powered by 4,000+ customers running 100 million-plus calls a month on Retell.

How we got here

From day one, we’ve taken a product-first approach. While much of our industry relies on large teams of forward-deployed engineers (FDEs), we’ve optimized our entire company to solve deployment complexities in the product itself.

Our goal is to democratize the agent-building process. Retell has always allowed builders to describe their agents in simple natural language, test them on real calls, and improve them on their own. Right now, anyone reading this can create a Retell account and immediately begin building their first agent.

As more enterprise organizations have adopted Retell, they’ve discovered that the process is more like building a workforce than installing a software solution. Our FDEs help organizations get a large first implementation into production quickly, and they then help train and develop an in-house team of internal deployed engineers, a term our customers came up with that we’ve adopted. The skills and experience internal deployed engineers gain with the platform enable them to continue iterating on it after launch.

Asbury Automotive Group built exactly this kind of team. Asbury’s own developers manage Retell agents that answer service calls for its 157 dealerships. Over the past year, their agents handled more than 3.1 million minutes of guest calls. “One of the best things about the platform is the ability to go in and make changes ourselves,” said Charlie Agrinsoni, Asbury’s vice president of development and innovation. “It’s about controlling our own destiny. The Retell platform allows our developers to become voice AI developers.”

What we believe

We believe that the teams who know your customers best should be the ones shaping the AI that works for them. Retell is the AI agent platform that’s reshaping what a contact center can be. Our platform gives your team one place to build agents, test every conversation, monitor quality, and make them better every single day.

Every customer should be able to review voice agent conversations, decide what needs to change, test it, and deploy it themselves. Their judgment should shape their agents. Each improvement they make builds lasting capability inside their businesses.

Cheers to the builders

To our customers, partners and team: thank you for building with us. $100 million is a big milestone for us, but our larger vision is to reimagine the contact center from first principles. And we’re just getting started.

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ROI Result

2,000

Total Human Agent Cost

$5,000
/month

AI Agent Cost

$3,000
/month

Estimated Savings

$2,000
/month
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What results look like with Retell AI

The San Antonio Spurs Transformed Season Ticket Transactions for a Better Fan Experience
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504.7×
return on investment
13.90%
of calls ended in a payment agreement
How SpareLabs Put AI Voice on the Front Line of Public Transit And Watched It Take Off
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10x+
YoY growth in Spare's AI product line
~30%
of calls automated in the first week of deployment

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$  0.11
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Estimated monthly cost
$1,408
12,800 conversation minutes

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