Increase in Trial Joining Rates
Rise in Trial Completion Rates
Revenue Increase
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BrightChamps is one of the fastest-growing EdTech companies in the world. With operations across 30+ countries, they teach coding, robotics, financial literacy, and STEM skills to over a million children. BrightChamps has a simple but powerful growth engine: let parents and children experience a free trial class, then show them how personalized learning can change the way kids build skills. That trial is the heartbeat of their business. But as BrightChamps scaled, the process of reminding parents, qualifying leads and following up around trial classes evolved into an important opportunity for optimization.
Sales teams spent countless hours on repetitive reminder calls. Instructors often began trial classes with limited context about each student, making it harder to personalize the experience. As BrightChamps grew, the opportunity to re-engage past leads and further improve trial attendance and completion rates became an area ripe for enhancement. The expanding sales team was focused on new opportunities and scaling with high efficiency.
"We wanted our salespeople focused on building relationships and closing opportunities, rather than dedicating time to trial reminders," recalls Shivam Sharma, Associate Product Manager at BrightChamps. "And we wanted teachers to have more context so the first class felt personal from the start."
What struck the BrightChamps team was how quickly Retell agents felt usable. Prompts could be adjusted on the fly. Voices could be swapped, tuned, or even cloned. Sales teams didn’t need to hardcode flows.
Within weeks, Retell was running live calls. Agents reminded parents to attend trial classes, collected background details for lead qualification, and re-engaged leads who had shown initial interest but hadn’t followed through. Even on the paid side, AI agents nudged inactive learners to return.
The approach was simple—single-prompt agents refined through recordings and outcomes—but the effect was profound.
"The ability to customize our agents was a major advantage. With adjustments in temperature, pronunciations, multiple voices, the call quality improved significantly. This allowed our team to dedicate more time to building meaningful connections and closing deals,” says Sharma
With Retell AI, BrightChamps turned operational overhead into a consistent growth lever.
Trial joining rate increase: ~15%
Trial completion rate increase: ~5%
Re-engagement campaign contribution to monthly revenue: 10–15%
Beyond the numbers, the biggest change was consistency. AI agents delivered the same quality of outreach, every time, at scale. The consistency of calls was no longer influenced by individual factors, ensuring every interaction was of the highest quality. BrightChamps could rely on predictable follow-through, which helped teachers run better trials and gave leadership confidence in scaling the model worldwide.
The rollout quickly proved popular inside BrightChamps. Sales teams were relieved to spend less time on repetitive reminders and more time closing deals. Teachers appreciated receiving richer context about students before trial lessons, which allowed them to personalize and convert at higher rates. The result was simple: both groups were happier, and the business impact followed.
“With the automation of trial reminders, our sales teams can now dedicate more time to relationship building, while our teachers are equipped with richer context to personalize each lesson. The results speak for themselves, with improved engagement and satisfaction across the board.” — Shivam Sharma, Associate Product Manager, BrightChamps
For BrightChamps, Retell AI started as a way to automate reminders. It quickly became something bigger: a foundation for growth at scale. By turning trial calls into a reliable, repeatable engine, BrightChamps unlocked new revenue, happier sales teams, and better experiences for families.
The next step is clear. BrightChamps plans to expand inbound AI calling, real-time warm transfers, and local phone numbers to reach more parents with greater trust. Combined with Retell’s upcoming AI Quality Assurance tools, the company will be able to manage conversations at global scale while keeping every interaction high quality.
Retell has become more than a vendor, it is part of BrightChamps’ strategy to expand globally, win parent trust, and power the next stage of growth in EdTech.