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Call Analytics

Call analytics measures your phone calls: where they come from, why people call, how calls go and what they lead to. See the metrics, types and how AI analyzes every call.

What is call analytics?

Call analytics, or phone call analytics, is the process of collecting and analyzing data from phone calls: where each call came from, who called and why, what was said, how long it took and what happened as a result. It applies to calls handled by people, AI voice agents or both.

In AI-powered systems, call analytics goes a step further. It can automatically classify intent, measure sentiment, detect issues, and surface coaching opportunities, without anyone reviewing calls by hand. Analyzing what is said inside each conversation, such as sentiment, topics and required phrases, is often called voice analytics.

Types of call analytics

  • Call tracking and attribution: shows which ad, keyword, web page or campaign led to each call, using tracking numbers. Marketing teams use it to see which spend drives calls.
  • Conversation analytics (speech analytics): analyzes what was said, using transcripts to detect intent, sentiment, keywords and compliance.
  • Operational call analytics: measures volumes, wait times, abandonment, handle time and resolution, so teams can staff and route better.

Why is call analytics important?

For B2B companies handling high volumes of phone interactions, call analytics turns conversation data into operational intelligence.

Done well, using call analytics and post call analysis helps teams:

  • Improve voice agent performance: find where agents get stuck, misunderstand the caller or lose them mid-conversation.
  • Spot Customer Trends: Surface common reasons people call, recurring pain points, or product feedback in aggregate.
  • Drive Better Business Decisions: Use real data to guide staffing, refine scripts, prioritize product improvements, or optimize routing logic.

What call analytics can track

  • Call Volume & Duration: Understand usage trends over time and by use case.
  • Intent Breakdown: Categorize inbound call reasons automatically using AI.
  • Sentiment Analysis: Gauge caller frustration, satisfaction, or urgency in real time.
  • Resolution Rate: Track how many calls were successfully handled without escalation.
  • Drop-Off Points: Identify friction within the call flow where users disengage.

Call analytics in action

A SaaS company reviews 1,000 AI-handled support calls and sees a spike in calls categorized under “billing confusion.” Using this data, the team updates pricing page FAQs, refines agent scripts, and proactively emails customers, and those call types drop over the following weeks.

Call analytics is an essential growth tool. When tied into AI voice workflows, it enables faster iteration, more accurate targeting, and smarter automation strategies.

Call analytics in Retell AI

Every call on Retell AI produces a transcript, summary, sentiment, call outcome and any custom fields you define through post-call analysis, and the dashboard tracks call volume, duration, transfers and success rates. AI quality assurance scores calls against your own criteria.

Explore Retell's call analytics capabilities and how to navigate them in our guide to tracking and measuring AI voice agent performance.
Watch our video guide to Retell's analytics.

Call analytics FAQ

What is the difference between call analytics and call tracking?

Call tracking shows where a call came from, such as an ad or web page. Call analytics is broader: it also looks at what happened on the call and what it led to.

What metrics does call analytics measure?

Common metrics include call volume, source, duration, wait time, abandonment rate, first call resolution, transfer rate, sentiment and outcome, such as a booking or sale.

What is call analytics software?

Software that collects and reports this data. Call tracking tools such as CallRail and Invoca focus on marketing attribution, while contact center and AI voice platforms analyze the conversations themselves.

Security & compliance for regulated deployments

How Retell handles audits, data retention and access control.

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Further Reading

Related terms

Guides

Contact Center Workflows: Examples to Automate

Learn More
Guides

How to Handle High Call Volume

Learn More

Table of contents

Revolutionize your call operation with Retell