All Glossaries

/

Call Analytics

Call Analytics

See how Call Analytics turns conversation data into insights that help businesses optimize agent performance, spot trends, and improve service quality.

What is Call Analytics?

Call Analytics refers to the process of capturing, analyzing, and visualizing key data from voice conversations, whether those calls are handled by humans, AI voice agents, or a combination of both. It provides insight into what’s happening on your phone lines: who’s calling, why they’re calling, how the conversation flows, and what the outcomes are.

In AI-powered systems, call analytics goes a step further. It can automatically classify intent, measure sentiment, detect issues, and even surface coaching opportunities—without requiring anyone to manually review calls.

Why is Call Analytics important?

For B2B companies handling high volumes of phone interactions, call analytics turns conversation data into operational intelligence.

Done well, using call analytics and post call analysis helps teams:

  • Improve Voice Agent Performance: Identify where voice agents get stuck, misunderstood the user, or dropped off mid-conversation.
  • Spot Customer Trends: Surface common reasons people call, recurring pain points, or product feedback in aggregate.
  • Drive Better Business Decisions: Use real data to guide staffing, refine scripts, prioritize product improvements, or optimize routing logic.

What Call Analytics Can Track:

  • Call Volume & Duration: Understand usage trends over time and by use case.
  • Intent Breakdown: Categorize inbound call reasons automatically using AI.
  • Sentiment Analysis: Gauge caller frustration, satisfaction, or urgency in real time.
  • Resolution Rate: Track how many calls were successfully handled without escalation.
  • Drop-Off Points: Identify friction within the call flow where users disengage.

Call Analytics in action:

A SaaS company reviews 1,000 AI-handled support calls and sees a spike in calls categorized under “billing confusion.” Using this data, the team updates pricing page FAQs, refines agent scripts, and proactively emails customers, reducing those call types by 30% in a week.

Call analytics is an essential growth tool. When tied into AI voice workflows, it enables faster iteration, more accurate targeting, and smarter automation strategies.

Explore Retell's sophisticated call analytics capabilities and how to navigate them in our guide to tracking and measuring AI voice agent performance.
Watch our video guide on Retell's advanced analytics suite learn about what cutting edge AI analytic tools look like: https://youtu.be/HWrr0Z8c5pw?si=9Zi7-FEgcm-zeM_K
Recommendation

Related AI Voice Agent Terms

Time to hire your AI call center.

Revolutionize your call operation with Retell.